Our team was tasked with building a campaign for Splenda with Fiber built around small changes. We utilized social media to encourage people to make small changes in their lives that would eventually lead to something great. The copy was based around instructing people to talk about their own goals and what changes they were making, allowing readers to follow them on their own stories.
Our team was building ideas around how to promote text banking back in 2007, when this ability was very new and unfamiliar. The goal was to position Citi Mobile features around an idea that was familiar to users. Starting from the notion of banking under the table, we worked out a campaign based around the idea of banking discreetly, as anyone accessing their bank account via text would want fast and discreet access to their accounts.
This ad was a first-of-its-kind "filmstrip" ad. Dodge tasked us with utilizing Microsoft’s new ad format, featuring images that unroll in a frame-by-frame style. More content was accessible from the original ad by scrolling up and down. The ad gained accolades and recognition as it was the first filmstrip ad to run.
Our team worked in support of Dodge OLA for series of months. We created and maintained a variety of online advertisements in a variety of formats. The copy ran as messages directing visitors to different areas of the site. The messages focused on various promotions and offers, while inviting visitors to explore the site.
Our team was tasked with building a truly immersive experience for the Rock and Roll Hall of Fame. The microsite was designed as a “monument to rock & roll” and invited visitors to submit their own personal content to pay tribute to the inductees. It won recognition and was widely featured on many sites, including Ads of the World.
