Celebrity Cruises Email Campaign

This is a ad campaign I worked on for Celebrity Cruises. The campaign mixes everyday events with outlandish payoffs, evoking the cruise line's extravagant features.

Transformers Monopoly

This is a Transformers-themed Monopoly game I worked on. I contributed copy for many of the playing cards and items. I also collaborated in selecting characters for tokens, naming areas, and re-theming situations.

Carter's Email Campaign

This is an email newsletter I worked on for Carters. The goal of the newsletter was use supportive messaging to start a dialogue with the customer, while detailing new opportunities, information, and offers.

Citibank - Citi Mobile

This is a banner campaign I worked on for Citibank. The goal was to use a variety of forms of messaging and situations to highlight the new Text Banking feature.

Jeep.com Rocks & Road Tour

This is a web page tab I worked on for Jeep. The goal was to play up the rugged outdoor feel of Jeep while detailing some of the exclusive opportunities found on the tour.

Pollo Tropical Menu

This is a menu concept I worked on for Pollo Tropical. The goal was to create messaging that would show people how to build their meal in a fast, easy-to-understand fashion.

Sony Email Campaign

This was an email campaign I worked on for Sony. The campaign consisted of many mailings, reaching out to both customers and dealers to inform them about Sony's new product lines.